Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques (Marketing in Action)

Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques (Marketing in Action)

by Daniel Yadin (Author)

Synopsis

Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:

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More Information

Format: Paperback
Pages: 288
Edition: 3rd Revised edition
Publisher: Kogan Page Ltd
Published: 01 Dec 2000

ISBN 10: 0749434589
ISBN 13: 9780749434588

Author Bio
Daniel L Yadin is a course director at the Chartered Institute of Marketing. He lectures widely and leads a team of creative specialists who write, design and produce campaigns and materials for all types of marketing activity.