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Managing Activism: A Guide to Dealing with Activists and Pressure Groups (PR in Practice)

Managing Activism: A Guide to Dealing with Activists and Pressure Groups (PR in Practice)

by Denise Deegan (Author)

  • Used

    Paperback 2001

    $3.45
Synopsis

International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.

$3.45

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More Information

Format: Paperback
 Pages: 160
 Publisher: Kogan Page Ltd
Published: 01 Jan 2001
ISBN 10: 074943435X
ISBN 13: 9780749434359
Book Overview: Converted Data is a discussion of how organizations should deal with activists and pressure groups. Denise Deegan believes that the way forward is for companies to understand the motives of activists and be prepared to deal with the methods they are likely to use.

Author Bio
Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.