Public Relations in Practice (PR in Practice)

by Anne Gregory (Editor)

• Used

  Illustrated
  2003

  $3.28

  The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view. International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including: - Marketing communications - Internal communication - Financial public relations - Government and local government relations - Public relations for non-commercial organizations - Business-to-business (B2B) public relations - International communications - Sponsorship - Pressure groups - Corporate social responsibility - Public relations for the services sector

• Used

  Paperback
  1996

  $3.28

  This work looks at the key function areas of public relations from the practitioner's point of view. Contributions come from authors from organizations such as BP Oil, Help the Aged, British Aerospace and other specialist consultants working with the city, government and marketing communications. Experts in their field give an introduction to a range of activities, including: government/local government relations; community relations; public relations for non-commercial organizations; business to business public relations; internal communications; and marketing communications. Illustrated with case studies and examples of good practice, this book provides an insight into the major public relations disciplines.