D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE: The Essential Guide for Beginners

by JudithDonovan (Author)

• Used

  Paperback
  2000

  $3.32

  A guide to direct marketing. Judith Donovan reveals the secrets of her craft as she takes the reader through each step in the process of creating successful direct marketing (DM) campaigns. She provides pragmatic advice on: list building; database management; media buying; copy and design; generating response; making advertising work; stretching the budget; using the Web; measuring response; and more. The book assumes no prior knowledge of DM techniques. There are 40 case studies of successful DM campaigns, complete with colour plates.