Outsmarting Goliath: How to Achieve Equal Footing with Companies That are Bigger, Richer, Older and Better Known

by Debra Koontz Traverso (Author)

• Used

  Unknown Binding
  2000

  $4.20

  Business owners, consultants, freelancers, and other entrepreneurs are all looking for easy-to-implement, cost-effective ways to compete against those bigger than them. This manual seeks to offer them a powerful equalizer for winning business that would traditionally go to players with bigger staffs and established reputations. It demonstrates how a single telephone call, a cleverly crafted letter, an impressive catalogue, a winning advert, or a skilfully prepared presentation can influence customers to abandon big names and embrace small business products and services.