Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

by Michael Knapp (Contributor), Paul Gibbs (Author)

Synopsis

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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More Information

Format: Paperback
Pages: 156
Edition: 1
Publisher: Routledge
Published: 01 Dec 2001

ISBN 10: 0749432942
ISBN 13: 9780749432942