Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

by Michael Knapp (Contributor), Paul Gibbs (Author)

• Used

  Paperback
  2001

  $5.44

  A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

• New

  Paperback
  2001

  $66.04

  A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.