by Michael Knapp (Contributor), Paul Gibbs (Author)
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Format: Paperback
Pages: 156
Edition: 1
Publisher: Routledge
Published: 01 Dec 2001
ISBN 10: 0749432942
ISBN 13: 9780749432942