How to Write a Marketing Plan (Creating Success, 36)

by JohnWestwood (Author)

• Used

  Paperback
  2000

  $3.23

  A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results. How to Write a Marketing Plan makes the arduous task of writing a marketing plan much easier. This practical step-by-step guide details each of the steps needed to formulate a workable and successful plan. Fully updated and packed with exercises to help you produce sections of your own marketing plan, this comprehensive workbook takes you through all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

• Used

  Paperback
  2006

  $3.23

  How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.