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The Invisible Customer

The Invisible Customer

by Brian Clegg (Author)

  • Used

    Paperback 2000

    $4.97
Synopsis

In today's business environment, companies are increasingly dealing with customers they can't see. Traditional customer-related skills and methods don't apply when the only medium of contact is down a telephone line or via a computer screen. Whether running a call centre or serving the world via the Web and email, customer service must acquire a whole new perspective. Based on practical experience, this volume advises on how to make customer service count in environments where staff are often transitory and under-motivated, and where less contact time is better. It covers the whole range of service opportunities raised by new technology.

$4.97

Save:$20.26 (80%)

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 208
 Publisher: Kogan Page Ltd
Published: 01 May 2000
ISBN 10: 074943144X
ISBN 13: 9780749431440

Media Reviews
.. a hands-on guide for people dealing with customers, invisible or otherwise. It's as easy to read as the next text is brought to life by several innovative approaches to getting information across to the reader. -- E. Business
.. a hands-on guide for people dealing with customers, invisible or otherwise. It's as easy to read as the next text is brought to life by several innovative approaches to getting information across to the reader. -- E. Business
Author Bio
Brian Clegg is a journalist and creativity consultant. He is a well known writer both in traditional media and on the World Wide Web. He worked at British Airways for 17 years. In 1984 became one of the airline's first PC programmers. While at BA he developed a considerable interest in business creativity. Brian left the airline to established himself as a freelance writer and set up Creativity Unleashed Limited (www.cul.co.uk), a company specialising in consultancy on business creativity and computer usability. He is a regular contributor to PC Week, Personal Computer World, Computer Weekly and the internet-based magazine, V3. and consultant. He can be contacted on email at brian@cul.co.uk Recent books have included Instant Time Management (Kogan Page) and an exploration of mankind's enduring fascination with light: Light Years.