How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Alison Baverstock (Author)

• Used

  Paperback
  1999

  $3.25

  How to Market Books , now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Whether you are a marketing or sales director, manager or executive, How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost 'guerrilla' marketing. Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as 'the bible of book marketing'.

• Used

  Paperback
  1990

  $3.25

  Thoroughly revised, this guide to marketing for book and journal publishers is full of practical advice on maximizing sales. It should be particularly relevant to UK publishers following the demise of the Net Book Agreement and the consequent changes in how books are marketed. Information new to this edition includes: planning effective promotions; writing techniques; different types of promotional format; the importance of design; getting material printed; direct marketing; free advertising and review coverage; paid advertising; exhibitions and conferences; approaching specific markets; and profit and loss.