by Jerry Wind (Author), Jeremy Main (Author)
Provides a step-by-step framework for achieving the qualities the authors have defined as necessary for a successful company. The book examines each characteristic of a successful business in the future, both in history and then briefly in action, covering what went wrong and what went right. The book also stresses the need for and integrated and holistic approach and the importance of sound business management.
Format: Paperback
Pages: 368
Edition: New
Publisher: Kogan Page Ltd
Published: 01 May 1999
ISBN 10: 0749430176
ISBN 13: 9780749430177