Everything You Need to Know About Marketing

by PatrickForsyth (Author)

• Used

  Paperback
  1999

  $3.25

  Even more informative in its latest edition and just as good a read, Patrick Forsyth's down-to-earth overview of the concepts, techniques and jargon of the world of marketing sets out the fundamentals that will enable any reader, whether a new entrant keen to learn or a working professional anxious to improve their career prospects, to become an instant 'expert'.

• Used

  Paperback
  1995

  $4.46

  The author explains everything the reader needs to know in order to understand the true function of marketing. This includes such topics as, how a marketing plan is implemented, the techniques of promotion, advertising and selling, the concepts, practices, principles and jargon of marketing, the balance of science and art in marketing, retaining customers and attracting new ones and how to be a successful marketer. The book is illustrated throughout with cartoons and humorous quotes and features a quiz for readers to assess their potential as marketing directors.