Marketing Professional Services: Practical Approaches to Practice Development

Marketing Professional Services: Practical Approaches to Practice Development

by PatrickForsyth (Author)

Synopsis

The author of this text takes the reader step by step through successful marketing strategies and techniques. He explains how best to gain a competitive edge in the professional service sector and develop new business and customers.

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Quantity

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More Information

Format: Paperback
Pages: 288
Edition: 2
Publisher: Kogan Page Ltd
Published: 01 Jul 1999

ISBN 10: 0749429828
ISBN 13: 9780749429829

Media Reviews
Lots of practical advice and easy to follow charts and tables. -- Legal Times Copious in information, fundamental and practical in advice - a convincing and positive guide. -- Practice Marketing Marketing Professional Services should be on the desk of every professional service marketer -- Paul M Jaffa, Chairman, Professional Services Marketing Group National Committee