The Information E-conomy: Business Strategies for Competing in the Digital Age

by Colin Turner (Author)

• Used

  Paperback
  2000

  $8.45

  This volume aims to give a sound understanding of the main issues involved in the development of the information economy and the increased salience of information as a business tool. The importance of technology and information-gathering cannot be ignored by companies in the increasingly competitive commercial environment, if they are to sustain their competitive position. Through the use of case studies and text boxes, specific examples are provided of how organizations are meeting these new challenges by aligning their business strategy with developments in information and communications technology.