Publishing for Profit: Successful Bottom-line Management for Book Publishers

by ThomasWoll (Author), PhilipKogan (Author)

• Used

  Paperback
  1999

  $3.28

  This text provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights.

• Used

  Paperback
  2010

  $6.65