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Strategic Marketing Communications: New Ways to Build and Integrate Communications

Strategic Marketing Communications: New Ways to Build and Integrate Communications

by PAUL R SMITH (Author)

  • Used

    Illustrated 1999

    $3.36
Synopsis

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

$3.36

Save:$38.18 (92%)

Quantity

2 in stock

More Information

Format: Illustrated
 Pages: 320
 Edition: 2
 Publisher: Kogan Page
Published: 01 Jul 1999
ISBN 10: 0749429186
ISBN 13: 9780749429188
Book Overview: This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

Author Bio
PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications, Marketing Communications and Great Answers to Tough Marketing Questions (all published by Kogan Page).