Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques (Marketing in Action S.)

by Daniel Yadin (Author)

• Used

  Paperback
  1998

  $4.69

  This highly practical, completely updated guide shows how to apply professional techniques to improve marketing communications whether you are marketing brands, products, services or ideas.

• Used

  Paperback
  2000

  $3.25

  Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including: