EFFECTIVE WRITING SKILLS FOR PR (Pr in Practice)

by JohnFoster (Author)

• Used

  Paperback
  1998

  $3.25

  The style of this book and the advice contained therein is based on the authority of established style guides, in particular the Oxford Guide to English Usage for Compositors and Readers . This title deals not only with the printed word, but also the spoken. A chapter is devoted to those who publicly speak and give audio-visual presentations. Although not about grammar, the book serves as a reminder of some of the basic principles. The emphasis throughout is on those style points which are frequently the cause of argument and disagreement: where to use capitals, how to deal with figures and abbreviations, and editing skils such as hyphenating, punctuating and paragraphing. There are also chapters that follow the essential requirements for handling headlines and captions, as well as the basics of news releases, and so on.

• Used

  Paperback
  2008

  $3.25

  Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.