by JulianCummins (Author)
This is an account of the tried-and-tested methods that companies use to stay ahead in sales promotion. It details the offers that win new customers and keep existing customers buying, as well as giving practical advice on the topic of sales promotion.
Format: Paperback
Pages: 224
Edition: 2
Publisher: Kogan Page Ltd
Published: 28 Apr 1998
ISBN 10: 0749424478
ISBN 13: 9780749424473