Corporate Communication: Principle Techniques and Strategies

by SandraOliver (Author)

• Used

  Paperback
  1997

  $3.29

  An academic commentary and literature review around the theoretical concepts of integrated corporate communication. The book stresses the critical importance of the human interface in a world of technological advance, the importance of two way communications, and of developing a better understanding of other individual's or group's priorities and values through direct contact, negotiation, consultation and vision.