CBI Corporate Communications Handbook

by Adam Jolly (Editor), TimothyR.V.Foster (Editor)

• Used

  Paperback
  1997

  $4.19

  This text, written from a company's point of view, provides strategies for developing competitive communications . As well as highlighting leading edge thinking and practice, the handbook also focuses on both internal and external and prospects in the communications industry, alerting readers to the likely impact of economic, regulatory and echnological changes.