The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

by Christopher Ryan (Author), Drayton Bird (Author), Drayton Bird (Author), Christopher Ryan (Author)

• Used

  Paperback
  1996

  $3.25

  With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.