by SarahLayton (Author), Alfred Hurd (Author), WilliamLipsey (Author)
The core process of planning now to shape an organization's future is easy to understand but difficult to do. This book shows how to do the work that leads to competitive success. Senior management need to ask: Where are we? Where do we want to be? How can we get there? The process of answering these questions will make the strategy clear so implementation can follow.
Format: Paperback
Pages: 96
Publisher: Kogan Page Ltd
Published: 25 Apr 1996
ISBN 10: 0749419075
ISBN 13: 9780749419073