The Driving Instructor's Guide to Effective Selling Skills

by EdwardBaker (Author)

• Used

  Paperback
  1996

  $47.78

  The book deals with successful sales techniques for driving instructors, a topic lacking in their examination syllabus, and at least partly responsible for the very high number of commercial failures among independent driving instructors each year. It aims to help new and established instructors to cultivate selling and planning skills, and stresses the importance of first impressions, following up leads, good presentation, and closing methods.