Running a Public Relations Department (PR in Practice)

by Mike Beard (Author), PeterHehir (Author)

• Used

  Paperback
  1997

  $127.31

  This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.