Public Relations in Practice: A Sector by Sector Guide (PR in Practice)

by Anne Gregory (Editor)

• Used

  Paperback
  1996

  $7.65

  This work looks at the key function areas of public relations from the practitioner's point of view. Contributions come from authors from organizations such as BP Oil, Help the Aged, British Aerospace and other specialist consultants working with the city, government and marketing communications. Experts in their field give an introduction to a range of activities, including: government/local government relations; community relations; public relations for non-commercial organizations; business to business public relations; internal communications; and marketing communications. Illustrated with case studies and examples of good practice, this book provides an insight into the major public relations disciplines.