by Godfrey Harris (Author), Gregory Harris (Author), Godfrey Harris (Author), Gregory Harris (Author)
This collection of unusual ways to help promote a business shows that not all promotional ideas have to be large-scale or involve a large budget. The suggestions range from giving away something when it's least expected, and helping avoid negative chatter, to ways to ensure that customers really do help spread the good word about your company.
Format: Paperback
Pages: 96
Publisher: Kogan Page Ltd
Published: 31 Dec 1995
ISBN 10: 0749418443
ISBN 13: 9780749418441