Market Research: A Guide to Planning, Methodology and Evaluation

by Peter Jackson (Author), Paul N. Hague (Author)

• Used

  Paperback
  1996

  $3.22

  This is an introductory text suitable for the increasing number of students covering market research as part of a wider business course or as part of a marketing course. The book covers recent advances in market research practice and changes in the areas commonly included in research projects. The advances featured include on-line data access and software systems. All aspects of market research are covered.