Strategic Marketing Planning and Evaluation (Marketing in Action)

Strategic Marketing Planning and Evaluation (Marketing in Action)

by Geoff Lancaster (Author), Lester Massingham (Author), Geoff Lancaster (Author), Lester Massingham (Author)

Synopsis

Concentrating on marketing planning in the medium- and long-term, this text refers to tactical issues as part of the strategic planning process, but does not go into any detailed tactical techniques. It covers the planning process from its evolution right through to the review and control process.

$4.35

Quantity

1 in stock

More Information

Format: Paperback
Pages: 160
Publisher: Kogan Page Ltd
Published: 27 Nov 1996

ISBN 10: 0749417846
ISBN 13: 9780749417840