Strategic Business Planning: An Action Programme for Forward-thinking Businesses

by Clive Reading (Author)

• Used

  Paperback
  1995

  $9.68

  Strategic business planning (SBP) is a unique process developed by the author. The new paperback edition of this book shows how the SBP process can improve the performance and competitive position of a company, both immediately and in the medium term. The steps in the SBP process are: planning the process; developing the framework; building the top team; financial analysis; business analysis; competitor/market analysis; company culture; company purpose; profitability/performance goals; strategic options; evaluation; thinking and managing strategically. The book takes readers through the process of implementing an effective action plan which will help to: improve overall performance; build market share; improve profitability and cash flow; increase productivity; and gain a competitive edge and enhance quality.