Innovation and Creativity (Fast Track MBA)

by Jonne Ceserani (Author), Peter Greatwood (Author)

• Used

  Paperback
  1995

  $3.34

  Innovation and creativity are the lifeblood of most businesses, but unlocking the potential of the innovative ability of an organization can be a difficult process. Containing tools and case studies, this book is a guide to introducing innovation and creativity into businesses. The text shows how to establish environments that encourage creativity; generate solutions from new ways of thinking; set up conditions that improve the chances of success; run structured innovation programmes; and use customers and external sources to create new perspectives.