Evaluating Press Coverage: A Practical Guide to Measurement and Cost Effectiveness

Evaluating Press Coverage: A Practical Guide to Measurement and Cost Effectiveness

by David Phillips (Author)

$316.23

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Format: Paperback
Pages: 250
Edition: New edition
Publisher: Kogan Page Ltd
Published: 30 Oct 1994

ISBN 10: 0749414952
ISBN 13: 9780749414955