by Drayton Bird (Author)
Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.
Format: Paperback
Pages: 256
Edition: New edition
Publisher: Kogan Page Ltd
Published: 28 Feb 1997
ISBN 10: 0749414316
ISBN 13: 9780749414313