Selling by Telephone: How to Turn Cold Calling into Hot Profit

by Chris De Winter (Author)

• Used

  Paperback
  1995

  $10.22

  This guide to a major area of marketing pinpoints the mistakes that alienate potential customers and highlights methods that bring successful results. Practical instruction is given on voice control, telesales scripts, personnel recruitment and training, equipment, techniques for cold calling, including methods for handling objections, telemarketing operations, equipment, and ways of make larger profits through telephone sales.