by PeterJackson (Author), PeterJackson (Author)
Designed for marketing managers and executives who are interested in commissioning market research from an outside agency, this text provides advice and cost-saving tips. It describes the types of research provided by agencies, and explains how best to deal with them.
Format: Paperback
Pages: 144
Publisher: Kogan Page Ltd
Published: 30 Sep 1994
ISBN 10: 0749413751
ISBN 13: 9780749413750