Buying Market Research (Market Research S.)

Buying Market Research (Market Research S.)

by PeterJackson (Author), PeterJackson (Author)

Synopsis

Designed for marketing managers and executives who are interested in commissioning market research from an outside agency, this text provides advice and cost-saving tips. It describes the types of research provided by agencies, and explains how best to deal with them.

$3.85

Quantity

2 in stock

More Information

Format: Paperback
Pages: 144
Publisher: Kogan Page Ltd
Published: 30 Sep 1994

ISBN 10: 0749413751
ISBN 13: 9780749413750