by NeilJohnson (Author)
This is an introductory guide for the complete novice on the art of selling a product or service over the telephone. The text uses specific examples to illustrate the types of words and phrases that get results. It also explains how to structure a sales conversation, how to convince the listener, how to prepare for a sales call and how to keep proper records of calls. The book concludes with two transcripts of complete sales calls, using a variety of different endings.
Format: Paperback
Pages: 128
Publisher: Kogan Page Ltd
Published: 30 Mar 1994
ISBN 10: 0749412194
ISBN 13: 9780749412197