by Manchester Open Learning (Author)
Aims to help managers develop their expertise in managing products and customers by addressing such questions as: what is the product or service?; how variable are the customers?; what do customers want?; how does the company create a niche market?; and how does the company predict change?
Format: Paperback
Pages: 112
Publisher: Kogan page
Published: 30 Nov 1993
ISBN 10: 0749411392
ISBN 13: 9780749411398
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