Successful Product Management (Marketing in Action)

by StephenMorse (Author), StephenMorse (Author)

• Used

  Paperback
  1994

  $4.28

  This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those managers new to marketing.

• Used

  Paperback
  1998

  $7.78

  Successful Product Management offers practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding. There are examples and checklists.