The Effective Use of Sponsorship (Marketing in Action)

by David W . Wragg (Author)

• Used

  Paperback
  1994

  $3.29

  Sponsorship has become an important aspect of the marketing and public relations programmes of many companies. Getting the best value from sponsorship and charitable donations calls for special marketing skills. This detailed guide explores the role of sponsorship as a marketing tool, covering all aspects including: budgets and planning; media relations; targeting charitable donations; making the most of opportunities; matching activity to objectives; managing sponsorship; and assessing the results.