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Are Books Different?: Marketing in the Book Trade

Are Books Different?: Marketing in the Book Trade

by Alison Baverstock (Author)

  • Used

    Paperback 1993

    $3.27
Synopsis

This study explores the arguments for and against the retail price maintenance of books in the UK, outlining the meaning of marketing in the book trade and external attitudes.

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More Information

Format: Paperback
 Pages: 176
 Publisher: Kogan Page Ltd
Published: 30 Oct 1993
ISBN 10: 0749409002
ISBN 13: 9780749409005

Author Bio
Alison Baverstock began her career in publishing and now runs a marketing consultancy. She is also a Senior Lecturer within the Business School of Kingston University, where she helped set up the MA in Publishing Studies. The author of 15 books, she regularly gives seminars at universities teaching Publishing Studies and teaches a module on marketing for writers as part of Kingston's MA in Creative Writing. She has given guest lectures on marketing in publishing all over the world. Find out more at www.alisonbaverstock.com