Inspired Customer Service: Strategies for Service Quality

by Graham Clarke (Author), David Clutterbuck (Author), Colin Armistead (Author)

• Used

  Paperback
  1993

  $3.47

  This study focuses on the information business executives need to know in order to envision and create an effective service strategy. It draws its examples from the experiences of numerous companies and from practical research into the major issues. It tackles formulating and implementing service strategies, building value in service strategies, creating a structure for quality, managing cultural change, staff management - selecting, training, empowering and rewarding - and measuring productivity.