Talk is Cheap: Promoting Your Business Through Word of Mouth Advertising

by Godfrey Harris (Author), Gregory Harris (Author)

• Used

  Paperback
  1992

  $4.19

  This guide demonstrates how to make your customers your most ardent advertisers. It proposes nearly 200 ideas and techniques that will make customers generate positive word-of-mouth advertising, and different ways to prevent negative comments from damaging your business. The authors explore various techniques for promoting customer satisfaction and demonstrate how to use them effectively. All ideas are inexpensive, and beneficial to the business image.

• Used

  Hardcover
  1992

  $4.33

  This guide demonstrates how to make your customers your most ardent advertisers. It proposes nearly 200 ideas and techniques that will make customers generate positive word-of-mouth advertising, and different ways to prevent negative comments from damaging your business. The authors explore various techniques for promoting customer satisfaction and demonstrate how to use them effectively. All ideas are inexpensive, and beneficial to the business image.