How to Write Sales Letters That Sell

by Drayton Bird (Author)

• Used

  Hardcover
  1994

  $4.90

• Used

  Paperback
  1997

  $3.53

  Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.