by Alison Baverstock (Author)
Thoroughly revised, this guide to marketing for book and journal publishers is full of practical advice on maximizing sales. It should be particularly relevant to UK publishers following the demise of the Net Book Agreement and the consequent changes in how books are marketed. Information new to this edition includes: planning effective promotions; writing techniques; different types of promotional format; the importance of design; getting material printed; direct marketing; free advertising and review coverage; paid advertising; exhibitions and conferences; approaching specific markets; and profit and loss.
Format: Paperback
Pages: 320
Publisher: Kogan Page Ltd
Published: 30 Oct 1990
ISBN 10: 0749401265
ISBN 13: 9780749401269