Effective PR Management: A Guide to Corporate Survival

by PaulWinner (Author)

• Used

  Paperback
  1990

  $3.36

  Describing why PR is essential to successful business strategy, this book also explains how to evaluate its contribution. It considers the role of PR within the business organization and the management of it. The book is based on interviews with leading PR practitioners. It aims to answer such questions as what are the objectives of PR and how are they achieved, how is PR carried out, how can it be evaluated and how do strategy and tactics fall short of objectives?