
by StuartTurner (Author), StuartTurner (Author)
The author of this book demonstrates how newcomers can succeed in obtaining sponsorship by following some common sense rules. These include projecting a professional image, building links with the media and using realistic prices and a well-designed brochure. He points out that sponsorship is a marketing tool and that stringent tests will be applied before a company embarks on it.
Format: Paperback
Pages: 144
Publisher: Kogan Page Ltd
Published: 30 Jan 1990
ISBN 10: 0749400145
ISBN 13: 9780749400149