The Witch Doctors: What Management Gurus are Saying, Why it Matters and How to Make Sense of it

The Witch Doctors: What Management Gurus are Saying, Why it Matters and How to Make Sense of it

by JohnMicklethwait (Author), Adrian Wooldridge (Author)

Synopsis

A critique of management theory and the gurus who promote it. The authors, who spent two years travelling through Britain, the USA and the Far East, studying companies as they struggled to manage themselves, sort through the muddle of modern management theory and aim to explain it in plain English.

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More Information

Format: Paperback
Pages: 320
Edition: New edition
Publisher: Mandarin
Published: 04 Sep 1997

ISBN 10: 0749326700
ISBN 13: 9780749326708
Book Overview: Winner of the Global Business Award for Best Book on Strategy and Leadership.