The British Renaissance: How to Survive and Thrive Despite Any Recession

by JeffreyFerry (Author)

• Used

  Paperback
  1994

  $148.11

  While commentators and politicians dwell on the troubles of the current recession, behind the scenes and out of the glare of the spotlight a renaissance is said to be going on in British industry. British companies have apparently made themselves leaner, more competitive and more aggressive than ever before. Productivity seems to be high, morale is high and new corporate cultures geared to winning have been forged in companies, large and small, from Scotland to Cornwall. This book aims to give a behind-the-scenes look at the inside story of half a dozen of Britain's leading companies. Since 1986, through boom and now recession, these companies have been winning businesses in world markets on a large scale. They will use new management philosophies and strategies which could mark the beginning of a Renaissance throughout the whole of British business and which could restore Britain to its place as one of the world's industrial giants.