by Alfred Tack (Author)
The competent sales manager requires all-round knowledge of a wide range of activities to be truly effective, and this handbook offers guidance and advice on various aspects of the role. These include the most important management activities, ways of finding outstanding salesmen, writing advertising copy, sales training, controlling salesmen for greater efficiency, and managing quotas to produce a better sales performance. The author runs his own worldwide sales training organization and has written many books on the subject.
Format: Paperback
Pages: 256
Edition: New edition
Publisher: Mandarin
Published: Dec 1990
ISBN 10: 0749307927
ISBN 13: 9780749307929