Marketing Management for Travel and Tourism

by PatriciaGray (Author), Lesley Pender (Author), TonySeaton (Author), David Abson (Author)

• Used

  Paperback
  1998

  $3.25

  Motivates students through case studies and an applied approach. Focuses on areas such as marketing strategy, market research, relationship marketing and customer retention. Short case studies are integrated within the text with longer case studies at the end of chapters. Discussion points and questions aid clarity. Supports independent study by providing a complete, self sufficient learning package