Shelf Life

Shelf Life

by Paul West (Author), Paula Benson (Author), Rosie Walford (Author)

Synopsis

What was the Peruvian brand manager thinking of when he named his delicious tuna 'Grated Fanny'? Do Italians cleaning their bathrooms with 'Smac' or 'Toke' scrub with wilder arm movements and wider eyes? And how do you fancy tucking in to a packet of 'Chubi' or a bar of 'Plopp' chocolate with your afternoon tea? Shelf Life is a stunning full-colour collection of over 100 of the more, shall we say, colourful products gracing the shelves of the global marketplace. More characterful than any global mega-brand, the local goods gathered here don't kowtow to foreign marketing concerns. From 'Puke' playing cards to 'Climax' disinfectant, 'Colon' washing powder to 'Cocagne' mackerel fillets and 'Kack liquorice, this is a bitingly funny and stylish celebration of glorious misadventures in translation.

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Quantity

1 in stock

More Information

Format: Hardcover
Pages: 144
Publisher: Bloomsbury Publishing PLC
Published: 04 Oct 2004

ISBN 10: 0747575169
ISBN 13: 9780747575160
Book Overview: Stunning package - books to be sold in unique and innovative crisp packet Full colour throughout with over 100 products featured Great marketing and publicity campaign and POS with some of products available for bookshop display and promotions

Author Bio
Rosie Walford, ex-writer and journalist, devises communications for development charities. Paul West and Paula Benson are graphic designers.